A press or media tour is normally organized by the PR of a company. The company has had initial success with a new product and timing is right to launch and invite the media .
Why a tour ? A media tour is an excellent method to achieve PR rule #1: forge strong relationships. From a tactical perspective, it’s about meetings with targeted press and analysts in one or more geographical regions when launching a new company, product, or service. But strategically speaking, communicating one-on-one is the best way to build relationships of mutual respect and interest with the press and analysts whose articles, reports and recommendations influence your company’s key external audiences. A press tour can includes visit of the production plants and private interviews with the company CEO that could often be seen as an extra privilege for the invited journalists. Most importantly, with a tour, your company has invested in a foundation for future dialogue with the key media reaching your prospective customers, partners and investors.

PINK SKY TRAVEL ORGANIZED MANY PRESS TOURS, FOR EXAMPLE FOR A CHINESE MULTI TECHNOLOGY COMPANY.

PROGRAM WOULD INCLUDE :

BEIJING :
Visit of the design Lab & private interviews with CEO by the journalists.

HONG KONG :
Meet with the local Hong Kong office team. 
Participate to the first 1 year company results announced during an international press conference by the CEO.

SHENZHEN :
Visit of the notebook plant.

WUHAN :
Participate to a laptop product launch.
The organization of those press tours will include everything such as : individual travel from home of all the journalists and other participants of the company, all flights and trains inside China territories, all on site accommodations, venues and meeting areas set-up including IT & audio visual services for the event, on site staff, catering and menu creation and art de la table setting, creative excursions and themed nights along with all professional agenda. Local interpreters.